Top Tips for Multicultural Marketing
Tips for taking your marketing efforts to a global stage, including cultural sensitivity, preserving your brand, and creating an effective campaign.
MarketingProfs
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Translation Plays a Critical Role in Eliminating Disparities in Healthcare
Translation is at the forefront of eliminating the language barrier and making a change in today’s health care; without it high-quality care will remain unattainable.
Marketing Healthcare Today
Sept. 2011, Vol.9 Issue 5, P.18-19
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Anti-corruption initiatives intensify: Does your training program measure up?
No matter how you look at it, violating the FCPA can have a devastating reputational and financial impact on your organization. One efficient and cost-effective approach to solving compliance challenges is through online training.
Society of Corporate Compliance and Ethics
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6 Cost-Saving Ways to Take Your Rich Media Global
The range of new media assets available is exciting and beneficial for capturing a broad consumer base, but can pose challenges when ensuring your localization process ramps at the same speed.
iMedia Connection
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How to Select a Translation Agency
Businesses are becoming increasingly global and the overall U.S. population is becoming more and more ethnically diverse. The need and the demand for high-quality legal translation services are greater than ever before.
Law Practice Today
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Going Multicultural with New Media
New media is not about tools and technology; it’s about creating venues for exchange and human connection. Additionally, it can significantly improve information retention, particularly when dealing with multilingual audiences.
Healthcare Marketing Advisor
Aug. 2010, Vol.11 No.8 P.12
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Digital-Media Terms: How Do You Translate That?
Language continues to evolve globally, and its users have helped shape its evolution. In this age of digital media, new media usage terms, user-created content and SEO are all important considerations for multicultural marketers.
MarketingProfs
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Building Your Brand Across Cultures
Cultural differences can be morphed from a challenge to an opportunity when brands learn from the many best practices in the industry and adopt their branding strategies to adequately reflect the consumer preferences.
Marketing Healthcare Today
Vol.8 Issue 5, P.16
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The Secret to Reaching the Latino Market
To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted to capture the thought, meaning, and feeling, not just the words.
MarketingProfs
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Translation Part II: The Case for Transcreation
When it comes to capturing a broader audience, most marketers are looking to international markets. In addition to simply translating ads, marketers need to understand the cultural differences in a language, which often calls for transcreation.
BizReport
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International Marketing: Translation Isn’t Enough
It is no secret that with the advent of the internet the world became much smaller. Yet even in today’s small world, properly translating advertising copy and brand messages from one language and culture to another can pose as a real challenge. 
BizReport .
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Deal Watch: Translation Company Finds Opportunity
In addition to their acquisition in January of long-time partner Planet Productions, a Portland e-Learning company, viaLanguage will keep broadening their services this year with technology to help optimize website search results and meet translation demands for social media and interactive learning platforms. 
Oregon Business
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Tips for multicultural social media success
Between the growing minority population here in the U.S. and the great opportunities foreign markets offer, it’s no wonder that attracting and supporting ethnic markets has quickly transformed from an “add-on consideration” to a strategic piece of the business model. A question that I’ve been getting asked a lot lately is, “How do marketers effectively connect with ethnic groups through the use of social media?” 
iMedia Connection
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Survey Results: Untapped Opportunities for Healthcare Marketers in 2010
The results of viaLanguage’s 2010 healthcare marketing survey are in and show that reaching ethnic communities through online marketing, especially social media, provides large opportunity for growth for healthcare organizations in 2010.” 
Marketing Healthcare Today
Vol.8 Issue 1 P. 26
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