Portland, Oregon, May 17th, 2010 — viaLanguage, a leader in healthcare translation and website localization services, will present Engaging Ethnic Communities Through New Media– a free, live webinar that addresses how localized multimedia can be used by the healthcare industry to reach and engage their limited English proficiency (LEP) audiences.

When: June 23rd at 8:00 AM (HT), 11:00 AM (PT), 1:00 PM (CT), 2:00 PM (ET)

Speakers:
- Mark Friess, President and Co-founder, wired.MD
- Bill Kennedy, Business Development Manager, viaLanguage
- Moderated by Chanin Ballance, President and CEO, viaLanguage

According to a 2009 Pew Research Center study, 61% of American adults look online for health information, with Latinos becoming the quickest growing users among this population. So how does one successfully reach and engage their limited English proficiency (LEP) audiences through video, social and new media? Our second webinar in our 2010 Healthcare Trends Series will show real examples of how localized multimedia is being used today in healthcare to educate ethnic and LEP communities. In addition, participants will receive a summary of limitations and tradeoffs to using multimedia, as well as examples and concrete tips to get started. This webinar will provide insights and lessons that can be leveraged in any organization.

Learn About:
-Trends and usage of video and multimedia in marketing and patient education
-Benefits and limitations of using multimedia as a component of an overall communication strategy
-Tips and suggestions for localizing video and multimedia for LEP communities

The webinar is offered free to public and private organizations, and individuals who seek to learn more about engaging ethnic populaces through new media. To register for the webinar click here. Registrants will also receive the following free resources:
-Social Media Marketing Tips
-2010 Healthcare Marketing Trends Report
-Beyond Translation Guide-Best Practices for the Healthcare Industry>

About viaLanguage
viaLanguage is a leading provider of healthcare and medical translation, localization and cultural adaptation services. viaLanguage combines thousands of healthcare linguists with advanced technology to serve as an outsourced partner for multilingual marketing, educational and compliance outreach. Healthcare, medical and life science organizations nationwide rely on viaLanguage services to educate consumers, increase marketing share and build multilingual brand for their products and services. A partial client list includes Blue Shield of California, Kaiser Permanente, WellCare Health Plans, Bravo Health, Caritas Medical Center, Northwestern Memorial Hospital, Wyeth Pharmaceuticals, Walmart and St. Jude Medical. Corporate Headquarters are located at 700 SW Taylor Street, Suite 310 Portland, OR 97205-3016. For more information, visit vialanguage.com or call us at 503-243-2007.
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Media Contact:
Rachel Weikum
Weikum Communications
(503) 636-4762
rachel@weikumcommunications.com