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The Secret to Reaching the Latino Market
To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted to capture the thought, meaning, and feeling, not just the words.
MarketingProfs
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Translation Part II: The Case for Transcreation
When it comes to capturing a broader audience, most marketers are looking to international markets. In addition to simply translating ads, marketers need to understand the cultural differences in a language, which often calls for transcreation.
BizReport
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International Marketing: Translation Isn’t Enough
It is no secret that with the advent of the internet the world became much smaller. Yet even in today’s small world, properly translating advertising copy and brand messages from one language and culture to another can pose as a real challenge. 
BizReport .
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Deal Watch: Translation Company Finds Opportunity
In addition to their acquisition in January of long-time partner Planet Productions, a Portland e-Learning company, viaLanguage will keep broadening their services this year with technology to help optimize website search results and meet translation demands for social media and interactive learning platforms. 
Oregon Business
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Tips for multicultural social media success
Between the growing minority population here in the U.S. and the great opportunities foreign markets offer, it’s no wonder that attracting and supporting ethnic markets has quickly transformed from an “add-on consideration” to a strategic piece of the business model. A question that I’ve been getting asked a lot lately is, “How do marketers effectively connect with ethnic groups through the use of social media?” 
iMedia Connection
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Survey Results: Untapped Opportunities for Healthcare Marketers in 2010
The results of viaLanguage’s 2010 healthcare marketing survey are in and show that reaching ethnic communities through online marketing, especially social media, provides large opportunity for growth for healthcare organizations in 2010.” 
Marketing Healthcare Today
Vol.8 Issue 1 P. 26
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blog

Latest Blog Posts

Remember fellow medical translators, Spain is more than just Spanish

by Chanin Ballance, posted Wed, 08 Sep 2010 23:41:54 +0000

Nielsen study shines light on who is using cell phones and for what

by Darren Megarry, posted Wed, 08 Sep 2010 22:02:33 +0000

Mark your calendar for free medical translation webinar Sept. 16

by Chanin Ballance, posted Wed, 01 Sep 2010 22:44:36 +0000

Looking for some social media advice? Here are a few good tips.

by Darren Megarry, posted Fri, 03 Sep 2010 00:08:42 +0000

Press Releases

Press Releases

 

9|08|2010
viaLanguage Joins Premier Language Services and Technology Association
The leading provider of online language translation and localization services is now a member of the Globalization and Localization Association (GALA)
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9|07|2010
Greeting Your Latino Patients Via Online Video
viaLanguage announces York Hospital as the winner of their Online Welcome Video Production giveaway.
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8|05|2010
viaLanguage and Intel present: Why Multilingual Digital Marketing Pays Off - a FREE Webinar
The leading provider of online language translation and localization services will team with Intel to present tips and tricks for deploying high-quality, accessible digital marketing campaigns in the global market.
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7|27|2010
viaLanguage Announces New Healthcare Translation Guide
Healthcare Professionals that are confronting language translation and localization challenges will benefit from this great new free resource.
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7|26|2010
viaLanguage Presents Free Webinar, ‘Tips to Streamline and Save on Your Healthcare Translations’
viaLanguage, the leading provider of global healthcare translation and localization services, will present a webinar devoted to optimizing healthcare translations.
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6|18|2010
viaLanguage's Sister Company Goes Global with eLearning
viaLearning, a division of viaLanguage, launches global eLearning programs riding challenges of implementing worldwide web-based training.
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6|02|2010
viaLanguage Now Offering “Multilingual Solutions” for Today’s Global Companies
New solutions aimed for agencies, marketers and corporate legal.
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5|24|2010
viaLanguage Announces 2010 Translation Grant Program
viaLanguage aspires to help an innovative healthcare organization improve the health and access to the LEP community.
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5|17|2010
viaLanguage Presents Free Webinar, ‘Engaging Ethnic Communities Through New Media’
viaLanguage’s free webinar will present strategies and solutions for using localized multimedia to reach and engage limited English proficiency (LEP) audiences.
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4|05|2010
viaLanguage Adds Julie Brink as Director of Its Newly Acquired e-Learning Subsidiary, viaLearning
Training and development expert Julie Brink to drive strategic growth and development of the viaLearning business unit.
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3|04|2010
viaLanguage Presents Free Webinar, ‘Bridging the Healthcare Literacy Language Gap – Key Strategies for 2010’
Training and development expert Julie Brink to drive strategic growth and development of the viaLearning business unit.
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3|01|2010
viaLanguage Announces New Healthcare Accounts
viaLanguage’s healthcare division continues to thrive by their signing of over a dozen healthcare clients in the first quarter.
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2|08|2010
Prolifiq and viaLanguage Announce Partnership: Accelerate the use of localized content by sales teams
Prolifiq and viaLanguage will offer a combined solution that enhances the use of localized content by global sales professionals.
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