Translation Part II: The Case for Transcreation

When it comes to capturing a broader audience, most marketers are looking to international markets. In addition to simply translating ads, marketers need to understand the cultural differences in a language, which often calls for transcreation.

BizReport

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International Marketing: Translation Isn’t Enough

It is no secret that with the advent of the internet the world became much smaller. Yet even in today’s small world, properly translating advertising copy and brand messages from one language and culture to another can pose as a real challenge.

BizReport

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Deal Watch: Translation Company Finds Opportunity

In addition to their acquisition in January of long-time partner Planet Productions, a Portland e-Learning company, viaLanguage will keep broadening their services this year with technology to help optimize website search results and meet translation demands for social media and interactive learning platforms.

Oregon Business

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Tips for multicultural social media success

Between the growing minority population here in the U.S. and the great opportunities foreign markets offer, it’s no wonder that attracting and supporting ethnic markets has quickly transformed from an “add-on consideration” to a strategic piece of the business model. A question that I’ve been getting asked a lot lately is, “How do marketers effectively connect with ethnic groups through the use of social media?”

imedia Connection

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Survey Results: Untapped Opportunities for Healthcare Marketers in 2010

The results of viaLanguage’s 2010 healthcare marketing survey are in and show that reaching ethnic communities through online marketing, especially social media, provides large opportunity for growth for healthcare organizations in 2010.

Marketing Healthcare Today

Vol.8 Issue 1 P. 26

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Speaking the Right Languages

Cisco picked viaLanguage to be one of only 12 preferred vendors; down from 174 that had previously been approved. After being introduced to Cisco‘s Supplier Diversity Business Development (SDBD) Group from another one of our Fortune 100 customers, a strong relationship was made and we quickly became a business partner to the SDBD Group, translating parts of Cisco’s diversity website. Subsequently, we were invited to participate in Cisco’s global centralization of all translations.

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