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Press Release viaLanguage and Marqui Team Up to Help Customers Enhance Business Communications Globally Alliance Enables Organizations to Streamline Processes, Reduce Costs and Ensure Brand Integrity Across International Marketing Campaigns Portland, Ore. - April 29, 2005 - Marqui, Inc., the company revolutionizing how organizations handle marketing communications, and viaLanguage, a leading provider of global online translation and localization services, today announced details of a strategic relationship that will allow customers to conduct global marketing and communications activities more efficiently and cost effectively. The agreement between the two companies represents a broad partnership that involves sales, marketing and technical training as well as plans for integrating viaLanguage's Online Language System with Marqui's software-as-a-service (SaaS). "Marketing and business professionals are faced with low budgets and small staffs, and yet they must ensure content consistency and brand integrity across a growing number of mediums, including corporate Web sites, blogs and RSS feeds. Adding a global aspect exponentially increases the challenges of handling these different communications channels. By allowing companies to easily and affordably maintain consistency and integrity regardless of format or language, Marqui and viaLanguage are empowering companies to do business more effectively anywhere in the world," said Janet Johnson, Vice President of Corporate Communications at Marqui. viaLanguage's Online Language System gives organizations desktop access to high-quality translation and editing services in more than 50 languages. It is a perfect complement to Marqui's SaaS, which delivers browser-based access to one affordable and easy-to-use application that provides content management, document management, business process management, subscriber e-mail campaign management and analytics. The alliance between the two companies will allow customers to create and coordinate international marketing campaigns in a more efficient and timely manner without the issues of multiple product purchases, integrations or training. "The simplest and most common roadblock for companies today is often language translation-that is, how to make international customers aware of an organization's products and services in a culturally sensitive way," said Chanin Ballance, CEO of viaLanguage. "Marqui's solution has already proven to be particularly well suited to companies with multilingual needs and we are confident that customers will benefit greatly by leveraging our online language system and network of specialized translators."
# # # About Marqui Marqui is revolutionizing the way organizations of all sizes handle marketing communications. Marqui's software-as-a-service (SaaS) quickly simplifies and automates marketing communications, enabling businesses to easily and cost effectively take control of their branded content and communications output. Marqui maintains offices in both the United States and Canada, and already has an established customer base of more than 200 organizations. For more information, visit www.marqui.com. About viaLanguage viaLanguage is a leading provider of online language translation and localization services. The viaLanguage Online Language System (OLS) gives organizations the ability to access high-quality translation and editing services from their desktops or content management systems. Projects are submitted through an easy-to-use secure Web interface, and are automatically routed to human translators who specialize in specific languages and terminology. Online submission, instant job quoting and reporting allow organizations to centralize their translation processes, guaranteeing higher quality and consistency. Clients include: BASF, Citibank, DaimlerChrysler, Freightliner, General Motors, many hospitals, school districts and state governments. Corporate headquarters located at 2828 SW Corbett, Ste. 203, Portland, OR 97201. For more information: www.viaLanguage.com |
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