Why Multilingual Digital Marketing Pays Off
– presented by viaLanguage and Intel’s Consumer Rich Media Manager
Today’s consumers are expecting product information, peer reviews and other key elements in their language. According to Common Sense Advisory, 72.4% of consumers say they are more likely to buy a product with information in their own language. How is the digital environment changing your marketing spend today, and how you do measure success? Hear first hand, from Intel’s Corporate Marketing Group, leading edge practices as well as tips for managing localization across geographical markets.
You’ll learn
• Trends in multilingual new media – what’s propelling user expectations and change
• Tips for managing multilingual content in a rapidly changing environment
• Case Studies and Lessons learned from distribution of media to a worldwide audience
• Machine translation – is it really free? When to use and when to not.
Digital technology has shrunk the world making online marketing one of the most powerful sales channels available today. Ad spending on social networks world-wide is expected to rise 14% this year to $2.5 billion. Join us for tips to ensure you are making the most of your efforts.
When
Tuesday, October 19th at 11 am PST/2 pm ET
You’ll receive
A FREE copy of our Digital Media glossary in Spanish, Chinese and Japanese.
Speakers
Jeff Hanks, Consumer Rich Media Manager, Intel
Darren Megarry VP of Corporate Sales, viaLanguage
Chanin Ballance (moderator), President & CEO, viaLanguage
