Cultural Adaptation: An Essential Step in Translation
As the popular story goes, when the Chevy Nova car was introduced, its makers did not realize that “no va” means “won’t go” in Spanish. This was an oversight that cost the company not just sales losses, but its reputation in Spanish-speaking countries.
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Russian is the most widely spoken language in Europe and the most widespread of the Slavic languages. It is the first language of about 145 million people and the second language of an additional 110 million.
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Your organization probably uses terms, phrases, bios of staff members, or certain paragraphs repeatedly in websites, documents and press releases. Perhaps you have order forms, product descriptions or technical instructions that are used again and again…
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Cultural Adaptation: English Loanwords in Your Marketing Translation
If you’ve worked with marketing or advertising material, you know how subjective the subject matter can be and how much it relies on a certain tone and nuance to convey your message effectively.
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