Evaluate your content, key messages and brand attributes for your target culture
If you work in multicultural marketing, you have heard the stories. Clairol introduces the "Mist Stick" curling iron in Germany only to learn that in German “mist” is slang for manure. Or Pepsi, upon changing the color of its vending machines in S.E. Asia to light blue, discovers too late that the color is associated in those cultures with death and mourning.
Beyond embarrassing, oversights of this kind can have a dramatic impact on a brand’s reputation. viaLanguage protects its customers from such cultural missteps. Our cultural specialists help you evaluate your key messages, names, slogans, stories, examples and graphics based on your target audience. You receive a report with key findings and suggestions by language and country/culture.
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