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K-12 and Education - White Papers

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Executive Overview: A Four-Phase Methodology For Translation/Localization
Whether you're experienced in working with a translation/localization services partner or embarking on your first translation/localization project, numerous issues are raised. Having a clear understanding of your goals, your role in the process, and how you'll gauge success is a good start, but knowing more about your LSP (language service provider), and how they intend to approach your projects, is just as important.
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Multicultural Marketing: A viaLanguage and Marqui Whitepaper
Multicultural marketing is more than just translating a piece of direct mail or an advertisement. To be successful in this area, marketers must actually embrace the nuance of a culture. Whether using culturally-sensitive images, employing proper communications mediums or incorporating popular jargon or slang, the most successful marketers demonstrate a deep understanding of - and respect for - different cultures throughout all of their initiatives.
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Tips for Translating Written Communications
viaLanguage is your partner and resource for cost effective and quality translations. In that role, we would like to offer you a list of tips to keep in mind when preparing any communication for translation.
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