How to Tap into the Latino Market in a Down Economy

According to recent U.S. surveys, Latinos are projected to become the largest ethnic group by 2011. Additionally, it is said that the Latino market is set to have purchasing power of over $450 billion per year. Understanding this market and communicating in a culturally sensitive manner is key. viaLanguage’s latest webinar, How to Tap into the Latino Market in a Down Economy: Tips for Managing Outreach and Communication, will provide best practices for managing your communications in today’s environment and how to ensure authenticity and create community connection.

Featuring:

• Francisco Garbayo, Regence BlueCross BlueShield
• Diego Basabe, Business Development Manager, viaLanguage
• Scott Herber, EVP of Sales, viaLanguage

Download Tap into the Latino Market in a Down Economy-PDF
Download Tap into the Latino Market in a Down Economy-Audio & Slides (Use Internet Explorer)